The Proof Point Our downloads plateaued...what's next?
In this raw, brutally honest episode, we’re pulling back the curtain on The Proof Point’s first season with host Mark Huber, VP of Marketing, and newly minted Jillian Hoefer, Senior Content Marketing Manager at UserEvidence.
We’re sharing exactly how our metrics went (spoiler alert: our downloads plateaued), the tactics that worked (and the ones that definitely didn’t), and everything we’ve learned along the way. Think of this as an episode on content evidence, not customer evidence.
And yes, we’re telling you exactly what we wish we’d done differently, including a breakdown of our actual results. Plus, we’re giving you a sneak peek at what’s coming in Season 2: new tactics, better strategies, and—yes—real listener questions!
What You’ll Get:
- The proof of Season 1: What worked, what didn’t, and why
- Why distribution, not creation, is the key to scaling podcast content
- Our top takeaways for improving Season 2 with some sneak peeks
Things to listen for:
(00:00) Why proof beat opinions every time
(01:50) Jillian’s evolution from podcast partner to UserEvidence marketer
(06:30) Breaking down The Proof Point’s season one wins
(12:10) Lessons learned: Distribution pitfalls and the magic of relationships
(20:00) How to think about “killing your marketing darlings”
(24:30) How UserEvidence leverages podcast content beyond downloads
(31:00) Tackling the challenge of LinkedIn’s algorithm
(36:40) What the shift of strategy means for Season 2
(42:00) The power of in-person interviews for engaging podcast content
(50:10) Listener Q&A
Subscribe to Mark’s newsletter, Evidently: https://evidently.beehiiv.com/subscribe
Learn more about UserEvidence: userevidence.com