Breaking Through in Cybersecurity Marketing Cybersecurity Communications at Keeper Security with Anne Cutler
How does a TV news anchor end up in cybersecurity? Meet Anne Cutler, former journalist, anchor, ex-DHS and -CISA communications pro, and currently Director of Global Communications at Keeper Security!
Anne also shares other parts of her journey, like her early days breaking news in Casper, Wyoming, followed by reporting from a bar in New Orleans, and her deeply moving stories from inside Angola prison. Today, she navigates the world of cybersecurity with the same storytelling flair. Tune in for an episode filled with human stories, showcasing the depth of empathy and dignity Anne brings to her work, and how these experiences shaped her journey into cybersecurity
Episode Highlights:
- [02:31 - 05:40] Memorable Stories from Journalism
- Anne shares experiences from her journalism career, including a unique show set in a bar in New Orleans and a powerful series at Angola prison.
- [05:41 - 09:30] Transition to DHS & CISA
- Anne’s move to the Department of Homeland Security’s Science and Technology Directorate and then to CISA.
- [09:31 - 13:45] Role at CISA and Key Incidents
- Discussing major cybersecurity incidents Anne worked on, including Colonial Pipeline and the Shields Up campaign during the Russia-Ukraine conflict.
- [17:21 - 21:15] Joining Keeper Security
- Anne’s transition to the private sector and her role at Keeper Security as Director of Global Communications.
- [21:16 - 24:00] Building a Communications Team
- Anne’s efforts in building and expanding the communications team at Keeper Security, including global PR teams and internal staff.
- [30:01 - 33:00] Social Media and Influencer Strategies
- Challenges and strategies for managing organic and paid social media content, and the importance of authentic influencer partnerships.
- [33:01 - 36:45] Sponsorship of Williams Racing
- Keeper Security’s sponsorship of Williams Racing in Formula One, aligning with the company’s growth and global presence.
About our guests:
👉Follow Anne on LinkedIn.
👉Learn more about Keeper Security on LinkedIn and their website.
Be sure to also follow our hosts on LinkedIn:
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