Searching and Acquiring an Ice Cream Business with Shawn Allard

In this episode, our guest Shawn Allard shares his recent experience acquiring Novel Ice Cream in Phoenix, AZ. Despite initial reservations about entering the food & beverage industry, Shawn's journey illustrates the value of seizing lucrative opportunities and approaching each business on its individual merits.

In this podcast episode, we discuss:

• Importance of Branding and Marketing for SMB
• Overcoming analysis paralysis as a first time acquirer
• Working with and vetting sellers on your first acquisition
• Personal guarantees in M&A
• Scaling & Expansion as a first time acquirer

You can connect with Shawn Allard on Twitter: @shawnwallard

Additional Resources:

• Access our archive of video interviews on YouTube
• Checkout our upcoming Conference - https://malaunchpad.com/
• Get in touch with show hosts Casey Minshew and Feras Moussa at - info@equitylaunchpad.com
• Looking to invest in M&A opportunities or partner with an advisor to acquire, scale or sell your business? Visit Equity Launchpad