After completing his MBA from IIM Lucknow in 1998, Anand started his first EduTech company around the Dotcom boom - Brainvisa which became one of the largest eLearning companies in India and later on got acquired by Indecomm Global Services. From 2007 to 2012, he backed several startups as an Angel Investor - Fasoos & MyDentist.Later in his career in 2012, he became a Founding Partner at IndiaQuotient, Venture Capital Firm which has invested in over 50 startups in the last 8 years.Some of his portfolio companies are LoanTap, Clip, and Sharechat among others.In this podcast, Anand shares his understanding of the Indian Middle-class consumer & also shares his learnings on how can startups build products for them. Notes - 00:35 - His Journey from Starting the first company in Dotcom boom to becoming a VC in 201201:50 - Experience with Early Portfolio Companies - Financial Services & Content09:00 - Understanding Indian consumers & building products for them16:55 - Investing in Indian Cosmetics Brand - Sugar20:50 - Serving the average Indian consumer with disposable income27:30 - Thesis behind building Indian Consumer Brands32:50 - Core Themes for future Portfolio companies at IndiaQuotient 38:50 - Portfolio Companies in Small Business Software - Vyapar, Fleetx, BharatAgri39:48 - Being bold & Taking Contrarian bets as a VC