Craig Mawdsley and Bridget Angear

Craig Mawdsley and Bridget Angear are two of the biggest names globally in the world of Account Planning.

They have not only won every significant strategy award going- including multiple IPA Effectiveness Awards, but their day job was to co-managing the Planning Department at AMV-BBDO in London.

Interestingly, I learned that Craig majored in business and Bridget in economics- which is an interesting combo for a planning team at a creative shop, but clearly a nice advantage being able to speak the same language as their clients. 

Just over a week ago, they left their full-time positions at AMV to start the Craig&Bridget Consultancy.

Our conversation was a little all over the place, but it the randomness allowed us to cover a wide range of topics including- the changing demands on strategy, the core skills that strategists need, the challenges brands face, data, and storytelling through to the future of business and life Post-Covid.