Craig Mawdsley and Bridget Angear are two of the biggest names globally in the world of Account Planning.

They have not only won every significant strategy award going- including multiple IPA Effectiveness Awards, but their day job was to co-managing the Planning Department at AMV-BBDO in London.

Interestingly, I learned that Craig majored in business and Bridget in economics- which is an interesting combo for a planning team at a creative shop, but clearly a nice advantage being able to speak the same language as their clients. 

Just over a week ago, they left their full-time positions at AMV to start the Craig&Bridget Consultancy.

Our conversation was a little all over the place, but it the randomness allowed us to cover a wide range of topics including- the changing demands on strategy, the core skills that strategists need, the challenges brands face, data, and storytelling through to the future of business and life Post-Covid.