Sake Revolution Cute Overload: Kawaii Sake Labels
Episode 73. Can you judge a book by its cover? Or a sake by its label? This week, John and Timothy put this to the test. Now there are a lot of label styles out there, so they each found a sake label with a common style: a "kawaii" or super cute label on the bottle. One is a Muppet-like abominable snowman with a shaggy coat and saucer-like eyes. The other is an adorable kitty drinking sake while surrounded by symbols of good luck. When we looked a little deeper, both labels actually have a surprising connection to their brewery. We'll discuss how labels might influence our buying decisions and how super cute labels in particular can transcend language and grab our interest. Join us to see if the taste of these sakes matches well with their adorable appearance. Meow!