Willingness to pay conviction in the early days of PMF

In this episode we sit down with Will Doolittle who is building BevSuite - a vertical SaaS platform focused on the spirits industry.

A great episode to check out especially for those folks in the early stages of the tech journey. A particularly noteworthy topic Will and I touch on is the role of willingness to pay in decision making - i.e. having the conviction that solving a pain translates to someone paying for it, not just using it!