The Pen Addict

484: Don't Lie about Being in Antarctica

Oct 20, 2021
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INSIGHT

Make Collaborations Beyond Box Art

  • TWSBI's Japan-only artist collaboration showcases art as the main selling point, not just color variants.
  • Brad wants printed merchandise to preserve artwork beyond disposable packaging.
ANECDOTE

Surprised By DIY Pencil Maker

  • Brad discovered a tabletop kit that manufactures wooden pencils and found it surprisingly well-made.
  • He views it as a hobbyist project rather than a necessary tool for most people.
INSIGHT

Nock Co. Needed Full-Time Commitment

  • Brad decided to stop running Nock Co. as it was because he could not sustain the time and money required.
  • He believes the brand could succeed only if he could commit full-time resources to it.
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