The Fully Charged Podcast
Britain’s Best-Selling Electric Bike — And Why Maeving Is Betting Big on UK Manufacturing!
May 12, 2025
Seb Inglis-Jones, co-founder and CEO of Maeving, shares the inspiring journey of building a leading UK electric motorcycle brand, utilizing craftsmanship from former Triumph and Norton engineers. He highlights the advantages of removable batteries and the joy of electric biking, appealing to a younger demographic. The conversation covers the challenges of local manufacturing, the shift in biking perspectives, and the company's ambitions for expanding electric transport. Seb also discusses initiatives to encourage new riders through training that enhances safety and fun.
44:40
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Quick takeaways
- Maeving’s innovative removable battery design effectively addresses charging infrastructure challenges, encouraging broader electric vehicle adoption among riders.
- The company aims to rejuvenate UK motorcycling by attracting new riders and traditional enthusiasts through the appeal of retro-styled electric motorcycles.
Deep dives
Innovative Electric Motorbikes
Maving is recognized as Britain's first best-selling electric motorcycle manufacturer, focusing on innovative solutions like removable batteries that can be charged at standard sockets. This design choice effectively addresses the barriers of charging infrastructure, encouraging the adoption of electric vehicles. Drawing inspiration from the rich heritage of British motorcycle design, Maving's RM1 and RM1S models embody a retro-futuristic aesthetic that appeals to both new riders and enthusiasts alike. The company has positioned itself within an evolving market, capitalizing on trends from regions like China, where electric two-wheelers have gained significant traction.
