Episode 372 of the Sports Media Podcast features CNBC media reporter Alex Sherman. In this podcast we discuss the Super Bowl viewership averaging 123.7 million viewers across television and streaming platforms; why the game was up seven percent; Paramount Global announcing layoffs shortly after the game; how much of the bump in viewership should be attributed to Taylor Swift interest;  ESPN, Fox and WBD plans to launch a joint sports streaming service this fall; the key question for pay TV distributors such as Comcast, Charter and DirecTV regarding the partnership; what a potential price point can be; whether Alex is bullish or bearish on the standalone ESPN DTC product coming in 2025; the College Football Playoff reported agreement with ESPN on a six-year, $7.8 billion rights extension, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.

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