

How to Succeed With Your 30-Second Commercial
May 3, 2021
22:13
Mike Montague interviews Brian Jackson on How to Succeed at Your 30 Second Commercial. Brian is an award-winning Sandler Trainer in San Diego, CA. In this episode:
- The best attitude, behavior, and technique on how to succeed at your 30-second commercial.
- The turtle story and your 30 second commercial
- How much would your sales increase if you could increase your conversation starter success rate?
- Think “you, you, you”
- What problems are you fixing and how do they impact people?
- Use different lures for different clients
- Pain points vs features and benefits
- The conversation starter is simply to get to the next step
- Two or three more questions will help get them in the pain funnel
- When asking for referrals, go with a leading indicator
- Wait on the details and credibility indicators
- People don’t argue with their own data
- Brian’s next goal