It wasn't just independent restaurants that have suffered through the pandemic, many of the big guys were hurt too. Their big advantage is that they have more money to try more things.

We can benefit from the wisdom of their experiences.

Today we chat with Jay Livingston, the Chief Marketing Officer of Shake Shack to discuss what's working, what isn't and what's next.

For more on Shake Shack go to www.shakeshack.com

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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

Full Comp - www.restaurants.yelp.com/fullcomp

The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth

Restaurant Marketing School - www.restaurants.yelp.com/marketingschool

The Playbook - www.restaurants.yelp.com/influencers

Restaurant Marketing Masterclass: Jay Livingston of Shake Shack