Are You on the Bus? Association Trends with KiKi L'Italien and Michael Butera

And now for something completely different...

Association meetings thought-leader KiKi L'Italien, editor-in-chief of Association Chat and VP of marketing and community engagement at Big Red M, has put together what promises to be quite the party bus experience to shuttle ASAE Annual Meeting & Expo attendees from suburban D.C. to the convention in Cleveland, with conviviality and general merriment sure to ensue.

Discover how this outside-of-the-box networking road trip came together, and whether any DMOs or association-business craving properties along the way are marketing-savvy enough to provide the 2024 Association Chat Road Trip a reason for a pit stop.

L'Talien is joined by association consultancy vet Michael Butera, president and CEO of Association ActiVision, to discuss the current state of the segment, including a significant change to this year's ASAE Annual and some of the major challenges and opportunities ahead.

Are you on the bus?