Brian Nosek is a social-cognitive psychologist, professor at the University of Virginia, and co-founder and director of the Center for Open Science. In 2011, Brian and his colleagues launched the Reproducibility Project which would ultimately transform science forever.

In this episode we discuss the following:

• Reputation is how people perceive us. But integrity is what we get to choose for ourselves.
• We can hold ourselves accountable for our integrity, but when we worry about our reputation, we’re prone to get led astray.
• If we try to control our reputation, we’re prone to avoid risk (e.g., we don’t do the things we should do because we might make people mad).
• If we try to control our reputation, we may deviate from our values in an attempt to keep other people happy.
• We undermine ourselves when we prioritize reputation over integrity.
• Our long-term reputation will ultimately derive from our integrity.
• You can’t control your reputation. You can control your integrity.
• Brian was told he was ruining his career. But by focusing on integrity over reputation, Brian and his colleagues revolutionized science.

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