Quentin Paquelier - CMO of Club América - leads marketing for the biggest soccer brand in North America. Their games average more viewers in the U.S. than any other soccer club in the world.

Quentin considers the U.S. to be a "second primary market" and explains the challenge of engaging with so many fans in different parts of Mexico, the U.S., and beyond, especially with the global spotlight of the World Cup coming up in 2026.

He also shares how their women's club on its own has more fans than most men's soccer teams.

Details:

2:25 - Quentin’s background
4:45 - The global stature of Club América
9:50 - Differences between sports business in Mexico and the U.S.
15:40 - Club América Femenil
22:35 - The 2026 World Cup
32:05 - Projecting the next 10 years of soccer
35:15 - Rapid Fire Questions

Quentin's Restaurant Recommendations:

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109. Quentin Paquelier - Club América