Confessions of a Female Founder with Meghan

Business Is Not a Battlefield with SPANX’s Sara Blakely

8 snips
May 27, 2025
In this engaging discussion, Sara Blakely, the founder of SPANX, opens up about her remarkable journey from selling fax machines to building a billion-dollar shapewear empire. She emphasizes the importance of betting on yourself and embracing failure as a part of success. Sara also dives into her new venture, a comfortable high-heel shoe line called Sneex, and how redefining comfort and style can transform the industry. Her insights on integrating feminine energy in business and the challenges of motherhood make for a captivating listen.
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ANECDOTE

Early Mindset Sparks Spanx Journey

  • Sara Blakely was inspired by cassette tapes of Wayne Dyer after personal tragedies at age 16.
  • She used mindset and manifestation techniques extensively to build Spanx from $5,000 saved.
ADVICE

Invest in Yourself and Intuition

  • Invest in yourself and your mindset to unblock obstacles and cultivate success.
  • Ask yourself why you like what you do to find deeper motivation, not just what you're good at.
INSIGHT

Business as Masculine Construct

  • Business is a male construct shaped by masculine energy and rules.
  • Sara used feminine principles like intuition and empathy as her strength to build Spanx differently.
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