Timing the Evolution of a Successful Open-Source Project with Ben Haynes
Jan 24, 2024
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Ben Haynes, Founder and CEO of Directus, shares insights on building an open-source company with a solid product-led growth strategy. He discusses the value of optimizing for government agencies, choosing a SaaS business model, and why open-source is the best strategy to start a company. Ben also reflects on the importance of timing and transparency, and the challenges of building and running an open-source business.
Open-source projects can evolve into successful open-source companies with a solid product-led growth strategy.
Timing and transparency are crucial in open-source projects, as they can be your greatest assets or regrets if not managed properly.
Deep dives
Overview of Directus and its Founder
Directus is an open-source data platform created by Ben Haines in 2004. Originally developed as an administrative portal for his digital agency's projects, Directus evolved into a composable data platform that provides developer tools for working with data and a no-code portal for users to interact with the database. Ben shares the journey of Directus from its early days, the evolution of the platform, and the founding principles behind its creation.
The Concept of Directus as a Data Platform
Directus has always been envisioned as a data platform, designed to simplify database administration and democratize access to data within organizations. It started as a solution within Ben's agency to manage experiences for notable brands. Over time, Directus expanded its capabilities, allowing users to connect and work with their data securely through developer tools and a user-friendly interface. The platform adapts to the table and column names in the database and presents the data in a way that aligns with the user's specific use case.
The Growth of Directus as a Company
Directus transitioned from being an open-source project to a SaaS company. With significant traction and adoption in various industries, including governments and fortune 100 companies, Directus faced the challenge of gaining trust as a small company. However, its product-led growth strategy, combined with its open-source nature, allowed Directus to gain credibility and showcase the value of its software. By focusing on providing value and transparency, Directus built a community that contributed to the software's development and helped shape its future direction.
Evolution and Adaptation in the Open Source Space
Directus has gone through significant changes and adaptations throughout its journey. From switching technology stacks to reimagining the licensing structure, Directus embraced innovation, even when faced with potential risks. The willingness to take risks and reimagine the product helped Directus evolve and stay ahead in the open-source space. The company emphasizes the importance of being open to change and continually experimenting to unlock new possibilities.
Ben Haynes, the Founder and CEO of Directus, created an open-source project while working at his own agency in 2004. In this episode, we explore how he went from maintaining an open-source project to building an open-source company with a solid product-led growth strategy, and how he’s achieved success in the enterprise segment even as a small organization. Ben expands on how he feels open-source is the best way to start a business, and also reveals why timing and transparency can be both your greatest assets and the areas where you have the most regrets if not done right. We also discuss the value of optimizing you product and business for working with government agencies as an open-source company.
Highlights:
Intro (00:00)
I introduce Ben Haynes, who is the CEO and Founder of Directus (00:59)
How the Directus platform has evolved over time (02:33)
Ben tells the story of what happened after the initial release of the Directus project in 2004 (06:06)
The strategy Directus has used to land enterprise customers as a small company (10:20)
Ben and I discuss the importance of early-stage open-source companies optimizing to work with government agencies (13:59)
Ben describes the SaaS business model that he chose for Directus (16:38)
Why Ben feels that open-source is the best strategy for starting a company (25:19)
How Ben landed on a product-led growth strategy for Directus (27:39)
What Ben learned about mistakes he made in timing his product and company (31:23)
The advice Ben would give to another open-source founder (33:52)
How listeners can learn more about Directus and connect with Ben (39:32)