#329: How 3 Entrepreneurs Found Success Serving A Small Niche Audience

In today's episode, I chat with three of my students about how they built successful businesses in industries with underrepresented communities.

These conversations are sooooooo important because many people believe that niching down can be a dangerous thing -- but these three successes are here to show you that this just isn’t the case. In fact, niching down can be the opposite!

And while it may be scary at first to venture into these unknown territories, you’ll often find that when you start to attract the right people, they’ll be saying, “This is what I’ve been waiting for!”

So today, you’re going to hear from Sandra McLemore, Gwen Lane, and LeeAnn Sims.

They all have a unique community and will share how they identified that something was missing. They’ll also share the self-limiting beliefs they faced and how they attracted and built their audience. And of course, they’ll share about their successes, too.

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