Maurits Schön [#39]: Unlocking the Value of OneFootball's Owned and Operated Audience

On today’s episode, I’m joined by Maurits Schön, Chief Operating Officer and Managing Director at OneFootball.

Maurits has an intriguing career journey, having made the leap from law into the world of sports media, joining OneFootball as Senior Legal Counsel. Since then, he has risen through the ranks while navigating a period of significant transformation for the company.

It is this evolution that makes today’s conversation so compelling. Once perhaps seen as just a football content aggregator, OneFootball has grown into a comprehensive platform. From expanding its OTT presence with recent landmark deals with the likes of MLS and Serie A, as well as launching a loyalty program and expanding into commerce, the company is redefining how fans connect with the beautiful game.

Timestamps:

4:00 - Maurits Career Journey

6:00 - Unique Positioning of OneFootball

9:00 - Challenges with Club Apps

15:00 - Key Markets for OneFootball

16:00 - Collaborating with Apple and MLS

22:00 - Building a Loyalty Rewards Program

26:00 - Developing an OTT Offering (and PPV Access to Bundesliga 2)

30:00 - OneFootball Partnership with Serie A

34:00 - Non-Exclusive and Incremental Content and Rights Partnerships

37:00 - Differentiation from YouTube

41:00 - Having a Team in the Icon League

46:00 - Launching a Commerce Functionality

Additional Links:

Connect with Maurits on LinkedIn - Here

Connect with Andy on LinkedIn - Here