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RIP Apple Car. This Is Why It Died
Feb 29, 2024
Exploring the demise of the Apple Car project and the importance of partnerships in the automotive industry. Highlighting Apple's shift to electric vehicles, driver assistance, and CarPlay dominance in autonomous vehicle testing.
07:29
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Quick takeaways
- Apple's car project failed due to lack of manufacturing partner, emphasizing the importance of collaborations in the auto industry.
- Despite discontinuing its car project, Apple continues to make a mark in the industry with CarPlay, sought after by major automakers for integration.
Deep dives
Apple's Project Titan Comes to an End
After a decade of development and secrecy, Apple ends its car project, focusing on AI instead. Facing challenges in car production and partnerships, Apple shifted its focus. While other tech giants like Sony are collaborating with traditional automakers for EV projects, Apple decided to discontinue its car development, acknowledging the complexity of the automotive industry.
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