Ep. 32 – Mastering AI, Metaverse, and Modern Content Dynamics w/ Brian Piper

Noz Urbina and Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, examine how digital marketing and content strategy continue to evolve with AI and emerging technologies. Their discussion covers practical applications of analytics for understanding user journeys, approaches to content optimization, and the potential of AR/VR in education. Drawing from his experience at the University of Rochester, Brian shares perspectives on measuring content performance and preparing for future digital experiences in the metaverse.

What you will learn:

• Understanding the evolution and future of digital marketing and content strategy
• Insights into the application and impact of AI and the metaverse in various fields
• Strategies for optimizing content performance and user engagement
• The role of analytics in understanding and improving user journeys
• The potential of AR/VR in educational and professional settings.