Alex from FoF speaks to Abby Couture and Billy Nicholles, both from Bryant research. In this episode we discuss why so many meat eaters don’t like plant based food - the 4 Ns - Natural, Normal, Necessary, and Nice - and why women are more likely to eat plant based food than men.

We talk about the techniques around information gathering at Bryant Research, as well as whether chicken is a health food and why 7 billion male chicks are killed each year.

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