Bloomberg Talks Gen Digital CEO Vincent Pilette Talks Cybersecurity
Nov 14, 2025
Vincent Pilette, the CEO of Gen Digital, shares insights on cybersecurity as a service. He explains how AI complicates threats, making consumers more vulnerable than ever. Pilette discusses common data breaches and highlights the dangers of AI-driven scams and deepfakes. He also emphasizes the importance of consumer safety during the holiday season, urging cautious payment practices. Additionally, he addresses the increased risks associated with digital payments and crypto, while outlining Gen Digital's initiatives in deepfake detection and identity verification tools.
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AI Supercharges Cyber Threats
- The threat landscape has become far more complex and is now enabled by AI-driven attacks.
- Consumers are the most exposed group while enterprises harden their defenses.
Personalized Scams Exploit Leaked Data
- Breached data and AI-generated impersonations let attackers craft highly personalized scams.
- Gen Digital detected 140,000 AI-driven fake websites in one quarter designed to steal from consumers.
Use AI Defenses Against AI Attacks
- Use AI both to detect scams and to flag deepfakes across text, voice, and video in real time.
- Embed anti-scam and deepfake detection into devices and services to reduce consumer exposure.