Second Life Katie Sturino Returns! The Founder of Megababe and Author of Sunny Side Up Is Back
Jun 23, 2025
Katie Sturino, founder of Megababe and body-acceptance advocate, returns to share her insightful journey. She discusses the evolution of Megababe and the unique challenges of bootstrapping a beauty brand. Sturino opens up about her foray into fiction writing with her debut novel, Sunny Side Up, exploring themes of self-acceptance and emotional storytelling. She also reveals her experiences working with a ghostwriter and the balancing act of career transitions while fostering community engagement. Tune in for an inspiring conversation about growth and creativity!
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Megababe's Bootstrapped Growth
- Katie Sturino bootstrapped Megababe from her parents' garage to major U.S. retailers like Ulta, Target, Walmart, and soon CVS.
- Their growth focused on product accessibility, especially for their hero product, Thigh Rescue, to be available near customers anywhere.
Gut Meets Data in Product Development
- Megababe transitioned from gut-driven product development to a data-driven approach to meet customer needs.
- Some products like Butt Stuff still launched from intuition due to their unique, unmet need and personal conviction.
Five Years to Butt Stuff Launch
- Butt Stuff hemorrhoid cream idea incubated for five years due to limited funds and focus on essential deodorant products.
- Katie leveraged her community sentiment to validate product demand before finalizing development.
