Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works 97 - Stand Out: How to Find the Courage to be Seen and Heard
Think of this episode as a chat around the kitchen table or the coffee table as your hosts, Suzi Dafnis and Michelle Falzon share some things that have been going on for us around this idea of continuing to be seen and heard and how sometimes that means finding the courage to do stuff that scares us… we chat a bit about how we deal with that - in the hope that it also helps you too.
Because here’s the thing - creating content, growing a business, positioning yourself as an authority - they’re all things that are going to take you to the edge of your comfort zone in one way or another. And you have a couple of choices when new opportunities to play a bigger game and have your voice heard in a whole new way arise -- you can shrink back, you can keep the status quo, or you can step out into that new territory.
It’s all about finding the courage to stand out and take those next steps.
Listen to this episode to hear more about:
- How winning a recent award came from a moment of courage and acceptance for Suzi
- How to handle the “push/pull” of being seen and then wanting to retreat into your introverted cave (and why that’s perfectly ok!)
- Why you really need to celebrate and acknowledge all the aspects of your personality and brand (even the bits you might want to hide or think are not interesting) to really stand out
- The one thing that helps Suzi keep stepping out and being seen, even though she’s quite introverted and it doesn’t always come naturally
- How one moment of “discomfort” resulted in an international speaking engagement for Michelle
- Why and how to push through the doubts you might have around a big vision and showing up in the world in a bigger way
- The importance of being your own hero
- Why a dash of audaciousness won’t go astray when showing up and standing out
- How to get clear on your bold goal (and why having one will make it easier for you to stand out)
- Much, much more...
Also mentioned in this episode: