The Liquid Lunch Project From Branding to Revenue: Strategies with Brand Iron's CEO Michael Doyle
As business owners, we’re often told that if we want to drive revenue, we need to develop a brand. But the reality is that we’re not always making the kind of revenue that allows us the luxury to develop our brand - let alone have the time and ability to think big-picture-long-term-goals when we’re trying to balance the daily obligations of entrepreneurship.
It’s a catch-22.
That’s why we were excited to sit down with today’s guest. Michael Doyle is the CEO of Brand Iron, a results-oriented branding and marketing agency that focuses on the latest marketing technology. Using a unique combination of traditional branding and marketing (the “fluffy stuff”) with hard-cutting facts and results, Michael and his team have developed 500+ brands and raised over $5B in capital.
Michael shares that creating a brand is more than just a cool logo or flashy website. It’s the ability to identify and differentiate yourself and your company from everyone else. What are your goals and objectives? What is your end outcome? How do you define your value points? From that, you use it to create your marketing brand process and your social media or sales strategies, all while having the technology in place to track and analyze the effectiveness of all these different things to evaluate your ROI.
It sounds like a lot, right? No wonder so many of us stick our heads in the sand. But this is where Michael and his Brand Iron team shine.
With “BrandStorm” sessions, they help you create an action plan, define your messaging, and develop a marketing strategy so you can focus on both big-picture goals AND short-term goals for long-term growth. So whether you want to raise capital, develop your brand, launch a new product, or drive revenue, tune in to learn how Brand Iron can help you achieve your desired outcomes.
Episode Highlights:
- What makes a brand memorable
- Why you should have a pitch deck - and what kind
- How to create a story that passes the bullshit detector
- His #1 piece of advice if you’re just starting out
- How Brand Iron can help drive revenue
Favorite Quote:
The most successful entrepreneurs can do two things: They can take a look at the bigger picture goals and objectives and can balance that with short-term goals and objectives. You’ve got to be able to do both.
Connect with Michael:
https://brandiron.net https://www.facebook.com/michael.doyle.731/ https://www.linkedin.com/in/brandiron/ https://www.twitter.com/michaelsdoyle
Stay Connected:
Connect with Matt and Luigi on Instagram:
@matthew.r.meehan
@luigi_rosabianca
@theLiquidLunchProject
@ShieldAdvisoryGroup.
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