Today we continue with our inquiry into rhetoric and dialectic, with Robert Pirsig’s Zen and the Art of Motorcycle Maintenance. Pirsig, like Nietzsche, saw himself as a modern-day Sophist, and part of his work was the rescue of the Sophistic school from the ill repute visited upon them by the Socratics. Perhaps more expansively, Pirsig devotes his philosophical work to the question, “What is quality?”, drawing on the Greek concept of arete, or excellence. His philosophical ideas do not come to us through a dispassionate treatise, however, but through an autobiographical novel. Pirsig was treated with electroshock therapy, leaving him with a new personality, and the feeling that the person he once was is dead: he merely happens to carry the blurry memories of another man. While on a motorcycle trip with his son, Pirsig struggles to unify the dichotomy between classical and romantic, between substance and form, between the two personalities within himself, and between himself and his son. This work remains one of the most important philosophical contributions to American literature in the 20th century, and hopefully today I can show all of you why this work of “pop philosophy” is one of my favorite books, and one to which I regularly return.