Use Social Listening to Simplify Your Marketing with Marie Martens

We shouldn't make marketing complex. Marie Martens, co-founder of Tally, says she scans online conversations to give answers to people's questions about form builders. And ... that works as marketing!

Listen to her marketing secrets:

00:00 Intro
03:43 How does Marie position Tally?
08:05 Where acquisition and conversions come from
12:50 The marketing channels for Tally
17:00 Marie gives insight into Tally's audience
18:52 Learning from a customer onboarding survey
21:42 What happens when Marie "sits down for marketing"?
30:54 Social listening is the easiest way for Marie to do marketing for Tally
35:12 Responding to people's questions on Reddit
37:26 What can stop us from procrastinating on marketing?
42:26 Parting words

Creators & Guests

• Matthias Bohlen - Host
• Marie Martens - Guest