The Reluctant Marketer
Use Social Listening to Simplify Your Marketing with Marie Martens
Apr 3, 2023
Marie Martens, Co-founder of Tally, simplifies marketing by using social listening to respond to people's questions about form builders. She shares insights on Tally's audience, customer onboarding surveys, and marketing channels. Marie highlights the benefits of social listening on Reddit and offers tips on overcoming procrastination in marketing.
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Quick takeaways
- Social listening simplifies Tally's marketing approach by directly addressing user questions on platforms like Reddit.
- Tally's product-led growth model emphasizes user acquisition through free forms and transparent communication, focusing on building trust and engagement.
Deep dives
Overview of Tally and Its Co-Founder Marie
Tally, a form building tool founded by Marie and her partner, focuses on creating user-friendly forms without the need for coding skills. Marie, with a background in B2B marketing, highlights Tally's unique features such as unlimited free forms and a simple pricing structure. The tool stands out for its text editor-like interface and commitment to making form building a fun and seamless experience.
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