Regenerative Design Pioneer Jason McLennan

Jason McLennan calls himself a "professional troublemaker." For his entire career Jason has been pushing the boundaries on what is possible in the built environment.

To him, sustainable and regenerative design shouldn't be something we need to have a label for--it should just be the way.

Jason is the principal of McLennan Design and is considered one of the world’s most influential individuals in the field of architecture and the green building movement today. He is the founder of the International Living Future Institute, which launched the Living Building Challenge to the world in 2006.

Jason shares his story on this podcast from growing up in a coal mining town to getting started as an architect. He talks about how the Living Building Challenge came about and his process of conceptualizing the impact he wanted to have on the built environment. 

He is one of those visionaries that will forever be hailed as a pioneer and catalyst for the transformation toward a civilization that is socially just, culturally rich, and ecologically restorative.

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This podcast isn’t just about ideas—it’s about action. From these conversations, two organizations have emerged to bring regenerative real estate to life:

Latitude Regenerative Real Estate is the world’s first regenerative-focused real estate brokerage, dedicated to aligning values-driven buyers and sellers. With a strong presence in the Pacific Northwest and Great Lakes regions, Latitude also supports purpose-driven developments across North America through strategic marketing and branding services. If you're looking to buy, sell, or amplify a regenerative project, Latitude is your trusted partner.

Hamlet Capital is an investment and development firm committed to building resilient communities rooted in working farms. If you’re developing an agrihood or conservation community, we’d love to hear from you. Together, we can turn visionary ideas into thriving, place-based investments.

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