

AppleTV+ is bleeding money
Mar 21, 2025
AppleTV+ faces a staggering loss, with over $1 billion bleeding out in 2024. The service struggles to compete against rivals like Netflix and Paramount+, raising questions about its content strategy. Meanwhile, the rise of buy now, pay later options revolutionizes food delivery. Innovative menu tactics at the Cheesecake Factory spark intrigue, and legal troubles from a Netflix director add drama to the mix. Discussions on Apple's financial maneuvers hint at possible acquisitions to bolster its streaming service.
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AppleTV+ Struggles
- AppleTV+ is losing money due to lower content spending and a smaller subscriber base compared to competitors like Netflix.
- Their focus on critically acclaimed shows, while prestigious, doesn't attract as many subscribers in the current streaming landscape.
Subscriber Count Comparison
- AppleTV+ has roughly 45 million subscribers, significantly less than Netflix's 300 million and Disney's 126 million.
- This disparity highlights the challenge of attracting and retaining subscribers with a smaller content library.
Subscription Churn
- Viewers often cancel subscriptions after a show's season ends, especially on platforms with limited content.
- AppleTV+'s focus on a few high-quality shows might exacerbate this issue due to a lack of backlog content.