The Hustle Daily Show
AppleTV+ is bleeding money
Mar 21, 2025
AppleTV+ faces a staggering loss, with over $1 billion bleeding out in 2024. The service struggles to compete against rivals like Netflix and Paramount+, raising questions about its content strategy. Meanwhile, the rise of buy now, pay later options revolutionizes food delivery. Innovative menu tactics at the Cheesecake Factory spark intrigue, and legal troubles from a Netflix director add drama to the mix. Discussions on Apple's financial maneuvers hint at possible acquisitions to bolster its streaming service.
15:28
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Quick takeaways
- AppleTV+ is struggling financially, losing over $1 billion in 2024 due to insufficient investment in content relative to competitors.
- The rise of buy now, pay later services like Klarna indicates shifting consumer behavior and economic pressures affecting spending confidence.
Deep dives
Challenges for Apple TV Plus
Apple TV Plus is currently facing significant challenges, notably a loss of over $1 billion in 2024. While competitors like Netflix and Disney Plus have turned profitable, Apple has not scaled up its spending on content, budgeting approximately $7.5 billion compared to Netflix's $18 billion. This low investment in content limits its original programming and hinders subscriber growth, with Apple TV Plus only attracting around 45 million subscribers in contrast to Netflix's more than 300 million. The lack of a sufficient content library also causes subscribers to leave after completing available shows, exacerbating their financial struggles.
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