Grow My Etsy Shop High Click, But No Sales When Running Ads - What To Do.
Apr 5, 2024
Learn how to tackle high clicks but no sales when running ads on your Etsy shop. From optimizing ad strategy for product differentiation to improving conversion rates, this episode covers key strategies to boost your sales without reducing prices. The host emphasizes experimentation, data-driven decision-making, and audience targeting to optimize business performance.
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Differentiate Listings for Target Buyers
- Differentiate similar listings by targeting specific buyer groups like nursery decorators or kitchen decor enthusiasts.
- Tailor listings to speak directly to distinct buyers to improve ad spend efficiency and conversion.
Optimize Keywords and Listings
- Focus ad spend on listing traffic from highly specific keywords instead of broad inspirational ones to improve conversion.
- Adjust listings to speak directly to the audience attracted by your ads to increase sales.
Use Sales to Test Price Sensitivity
- If listing traffic is strong but sales are low, try putting your item on sale to test if lower prices encourage purchases.
- This helps determine if product appeal or price is hindering the conversion.