EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

746 | Social News from the EDGE | Week of 2.17.2025

Feb 21, 2025

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Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Social Media right now.

Google Business profiles took a hit but are on the mend, while LinkedIn's newest analytics features help professionals find their path to visibility. On this jaunt down the digital lane, Erin Sparks and Duncan Alney unravel the enigma of social media updates and the shenanigans behind Google’s latest moves.

Did Facebook really decide our live videos were just taking up space? And what about TikTok's stealthy climb back up the app store mountain? We uncover the backstory of these head-scratching occurrences and pinpoint what it means for brands caught in the evolving digital landscape.

Plus, a dash of Pinterest's audacious predictions for 2025, because who wouldn't want a sardine tattoo or chainmail chic in their sartorial repertoire? Duncan lends his expert eye to elucidate these potential trends with Erin’s ever-enthusiastic endorsement of authenticity and innovation.

Key Segments:

[00:01:12] Introducing Duncan Alney of Firebelly

News from the EDGE:

[00:02:40] OpenAI may pay Reddit $70M for licensing deal

[00:06:27] Facebook Now Deletes Live Videos After 30 Days

[00:11:47] EDGE of the Web Sponsor: Site Strategics

[00:13:05] GBP Reviews Outage Is Over

[00:13:32] Bug: Google Business Profiles Management Pages Currently Broken

[00:14:02] Joy Hawkins X Post: Google is Demoting Search Rank if in Local Pack

[00:15:48] EDGE of the Web Sponsor: InLinks

Social News:

[00:17:11] Social: LinkedIn Adds 'Where You Appeared' to Show Users Where Their Profile Is Showing Up Across the Platform