Podcasting Business School 548: How to use a Content Trojan Horse to attract your ideal listeners. (Podcast Audit)
9 snips
Jan 24, 2025 Discover innovative strategies for attracting your ideal podcast listeners, particularly midlife women. Learn how to tackle client acquisition challenges and boost your downloads. Gain insights into podcast discoverability through effective keywords and compelling titles. Explore the power of blending various formats and relatable storytelling to engage your audience. Plus, uncover collaborative marketing techniques to enhance your reach and establish expertise in your niche.
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Keyword Strategy
- Focus on keywords like "midlife," "mental health," "wellness," and "human design" to attract your ideal listeners.
- Include these keywords in your show title, podcast description, and episode titles.
Title Extension
- Add a title extension to your podcast to include relevant keywords and identifying terms.
- Experiment with different title extensions every 90 days to optimize discoverability.
Keywords in Descriptions and Titles
- Include keywords in your podcast host description and use Google-style questions.
- Incorporate searchable keywords in the titles of each podcast episode.