Jeremy Utley is a Director of Executive Education at Stanford’s d.school and an adjunct professor at Stanford’s School of Engineering. He is the host of the d.school’s widely known program, “Stanford’s Masters of Creativity.”

Perry Klebahn is an adjunct professor and Director of Executive Education at Stanford’s d.school. Previously he served as COO for Patagonia and CEO of Timbuk2.

In their new book, IDEAFLOW: The Only Business Metric That Matters, Jeremy and Perry explain that creativity is not reserved for a select few, but can be developed like any other skill and applied to any problem.

Together with Martin Reeves, Chairman of BCG Henderson Institute, Jeremy and Perry discuss the concept of “ideaflow”, which can be described as the rate at which one is able to generate ideas. They share various techniques for leaders to master and implement a culture of ideaflow, such as setting up metrics that communicate to their teams that they value creativity, creating evaluation and selection techniques to move ideas forward, and deploying diversity.

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About the BCG Henderson Institute

The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

S7 E8: How Much Does it Cost to Run a Design Studio?