Volts EV charging for urban neighborhoods
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Aug 28, 2024 
Tiya Gordon, the Co-founder and COO of It's Electric, dives into the challenges and innovations surrounding curbside electric vehicle charging. She discusses the groundbreaking Level 2 chargers that connect to building panels, making installation easy and efficient. The conversation highlights the importance of accessibility in dense urban areas, the integration of mobile apps for user experience, and ongoing collaborations for expanding EV infrastructure. Gordon envisions a future where urban charging is as convenient as charging a phone, tackling both infrastructure needs and community support.
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Tia Gordon's EV Charging Struggle
- Tia Gordon was inspired to create Itselectric after struggling to find EV charging in Brooklyn during the pandemic.
- She realized the lack of charging options was a major obstacle to EV adoption.
Skeuomorphism in EV Charger Design
- First-generation EV chargers resemble gas pumps to make the transition feel familiar to users, much like skeuomorphism in design.
- However, EV charging is more akin to charging a phone, simply plugging into a socket.
Cars Powered by Buildings
- Connecting to a building's electrical panel is faster and easier than connecting to the main electric lines.
- Itselectric's chargers use this 'cars powered by buildings' model.