After months of eager anticipation, Beyoncé, Ms.Tina Knowles and a team of hardworking experts have delivered on arguably one of the most important celebrity beauty ventures that we’ve seen in a long time: Cécred (pronounced “sacred”). Having received an invite to attend the debut of this haircare line and going home with all of the products, tune in hear me break down:

Why this is the perfect moment for Beyoncé to establish a haircare line and the deeply rooted intention behind it (0:00-10:30)
How I created a look for Cécred’s top secret, all-white party because I had to come correct! (10:30-20:00)
The launch party itself! From the hair show, to the beauty industry giants, to the Naked Beauty listeners that showed love (20:00-30:00)
Which Cécred products I’m most excited about (30:00-35:00)

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Not Beyond the Sea (Nitzavim 5779)