Open Book with Anthony Scaramucci The Formula That Made Donald Trump Unstoppable - Ian Reifowitz
Oct 23, 2025
Ian Reifowitz, a SUNY Distinguished Professor and co-author of "Riling Up the Base," dives deep into Trump’s unique political communication. He reveals how Trump's 'truth-bringing' persona resonates despite factual inaccuracies, driven by audience intuition and feedback. The conversation highlights how stereotype-driven populism triumphed over policy in Republican primaries. Ian also discusses the media's struggle against Trump’s relentless rhetoric and explores resentment over political correctness, comparing Trump to shock jocks like Rush Limbaugh.
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Intuitive Rhetoric That Resonated
- Trump's use of stereotypes was largely intuitive and built on decades of personal style rather than formal strategy.
- He amplified ad-libbed stereotype lines about Mexican immigrants because audience response proved they were politically effective.
Robo Calls That Shifted A Primary
- Anthony recalled Trump making robo calls for Mitt Romney in Michigan and boosting Romney's support in the primary.
- The example shows Trump's ability to mobilize populist voters even before running himself.
Stereotypes Won The Primary
- Stereotypes helped Trump distinguish himself in the Republican primary more than policy specifics did.
- Riling up a resentful base won him the nomination by separating him from establishment rivals.
