Hold tight while Matt and Garrett dive right into today’s episode where our hosts will discuss custom flow and distinguish it from autoflow.
Today’s topic came about organically when guest Mark Gordon said “teach me while I’m not paying attention” in the last episode and something clicked in our hosts’ heads. They realized that there’s a difference between a really good autoflow program and a custom flow program. And while some may already utilize a form of custom flow, Matt and Garrett draw a distinction between autoflow and custom flow today. Listen now and discover how custom flow can be a way to personalize your flow and also level up in how you serve your customers and grow your business.
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Episode Highlights:
- Autoflow will only do so much
- Custom flow allows for more personalization
- Automate your custom flow and build a system to connect
- How to level up with custom flow
- Integrate this into your business plan—now or for 2023
Quotes:
“Yeah, not taking away from autoflow… a really good autoflow program, that’s got good information and that’s going out consistently and allows you to walk away and go spend time with your people and build relationships.”
“You don’t do autoflow to stay top of mind. You do autoflow to keep your people informed so that you’re providing value. So that if they do have questions, they come to you because they know that you’re their advisor. Not just so you can simply stay top of mind.”
“Putting your voice in there is what solidifies the connection between you and the people who are receiving what that flow is.”
“That makes you their trusted advisor. That makes you the person who’s the source. That makes you the person who has the goods.”
“You start to develop this portfolio of content that you get to go back to and use and repurpose.”
“We say it differently in our voice, that makes it very unique to us.”
“What’s your intention? …Are you trying to be an educator and be a value?”
“Once a week, take the headlines and look at those articles, read them, and then do a video… as it relates to market data. This could be like, literally, a 90-second video.”
“Then they wonder why they’re always just never really getting traction in their business. That’s why it’s important to get some sort of plan around this because it will make a difference.”
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