If you're a solopreneur or freelancer who struggles to define why people buy your services (or you've never asked why), you get too many bad leads, or you feel like your messaging is off, then today's your lucky day because our guest is Victoria Gamlen.

Victoria is a tell-it-like she sees-it Freelance copywriter who helps B2B + B2C brands build verbal identities. Her work spans the B2B and B2C worlds - from enterprise SaaS to restaurants, to creative audio studios. During our chat we discuss the following topics:

The three components of brand voice
How to incorporate brand voice into your copy
Why customers buy from you
Why you need to speak directly to your target audience
Why you need to disqualify prospects
Why serving "everyone" makes you a commodity

In this wide-ranging discussion, we tackle many of the challenges solopreneurs and freelancers face when trying to grow their business, so if that's you listen in because this episode will provide you with the clarity you need to stop being toilet paper or water. You'll get the reference when you listen. If you haven't subscribed already, please do so you don't miss an episode.

You can learn more about Victoria at:

Website: VictoriaGamlen.com

LinkedIn: Victoria Gamlen

Until next time, Cheers!

Music purchased via Soudstripe.com

Track Title: Business Or Pleasure?

Artist Name(s): Avocado Junkie

Writer Name: Sander Kalmeijer

Soundstripe Inc. grants Ryan Rhoten a nonexclusive,

limited, non-sublicensable, and nontransferable license to download, reproduce,

prepare derivative works, distribute, perform and display the song Business Or Pleasure?

solely as combined with your work of authorship, titled S1 E4 TDB Podcast Victoria Gamlen.

Youtube code: N3BRAOUY5VHV0BWK

Bonus Episode: How Fintech Can Power SMB Growth Through Open Banking