Keen On America

Episode 2541: Joan Williams on How the Democrats Must Win Back the American Working Class

May 21, 2025
Joan Williams, a distinguished psychologist and scholar known for her work on social inequality, argues that Democrats are losing the working class by neglecting their economic struggles. In her new book, she highlights a significant shift of non-college voters of color toward Republicans, emphasizing the need for 'cultural competence' to reconnect with this demographic. Williams believes Democrats must prioritize economic stability and develop messaging that resonates with working-class values to regain power in future elections.
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INSIGHT

Working-Class Shift in 2024

  • Democrats lost significant working-class support across racial groups in the 2024 election.
  • This shift involved substantial moves among non-college voters of color and younger voters, signaling a broad realignment.
INSIGHT

Cultural Competence Key for Democrats

  • The far right converts economic anger into culture wars effectively.
  • Democrats need cultural competence to understand and engage working-class voters' values and communication styles.
ADVICE

Prioritize Working-Class Economic Stability

  • Democrats must prioritize the message that hard-working Americans deserve stable middle-class living standards.
  • They should respect working-class values like self-discipline and traditional institutions to connect authentically.
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