Why We’re Still Mad About Apple’s MPP (and How Senders Can Adapt) with Oracle’s Chad S. White

MPP: three little letters that are giving email marketers everywhere sleepless nights. Since Apple’s Mail Privacy Protection (MPP) was introduced in 2021, it’s had a profound effect on how senders measure email engagement.

In this episode of Email After Hours, Chad S. White, a twenty-two-year veteran in the email marketing space, shares strategies that senders can use to succeed in the post-MPP world. He also discusses some of the policy’s unexpected consequences and how it might unintentionally facilitate unethical marketing practices.

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