Building Consumer Trust with Education-Based Marketing with Kate Adams, SVP of Marketing at Validity

This episode features an interview with Kate Adams, SVP of Marketing at Validity. Organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers, using trustworthy data as a key advantage.

On this episode Kate Adams shares her insights into building consumer trust with education-based marketing, how to generate leads with webinars, and providing customer engagement tools to attract consumers.

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“I generate revenue by providing valuable education and making people better email marketers at the end of the day, and as a result, they trust and rely on our products.” - Kate Adams, SVP of Marketing, Validity

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Episode Timestamps:

*(02:32) - Kate’s role at Validity

*(02:58) - Segment: Trust Tree

*(10:14) - Segment: The Playbook

*(14:04) - How to generate leads with webinars

*(17:35) - Generating revenue by providing valuable education

*(22:27) - Providing customer engagement tools to attract consumers

*(26:35) - Segment: The Dust Up

*(29:17) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

• Connect with Kate on LinkedIn
• Connect with Ian on LinkedIn
• Learn more about Validity
• www.caspianstudios.com

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