They sold their company to Snapchat (and then became YouTubers)
May 6, 2024
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Traveling YouTubers Jessica and Garrett from The Bucket List Family share their journey from selling a company to Snapchat to becoming content creators. They discuss their adventures, struggles with YouTube, Shark Tank experiences, family privacy, creative transitions, and the dynamics of brand partnerships. The episode also explores their financial insights, frugality post-success, and cost-effective luxury travel strategies.
Snapchat acquisition transformed Bucket List Family's trajectory.
Ethical family content sparked discussions on privacy and opportunities.
Choosing passion over money impacted future travel and content creation.
Community engagement matured with emphasis on meaningful connections.
Quality family time away from distractions brought unforgettable experiences.
Balancing self-value and patience in negotiating traditional business deals is crucial.
Deep dives
Experiencing Growth from Initial Confusion
Initially uncertain about how to price ads, the hosts of the podcast decided to host a workshop to share their experiences from 13 years of being on YouTube. Despite early setbacks like rejection on Shark Tank, a transformative email offer from Snapchat changed their trajectory, leading to raising funds and creating an animated series.
Navigating Success and Challenges as a Family Channel
Garrett and Jessica, creators of The Bucket List Family, embarked on a journey documenting their global adventures to over 1.4 million YouTube subscribers and 3 million Instagram followers. From crowdfunded studio dreams to a deal with National Geographic, their ethical approach to family content sparked discussions about privacy, ethics, and unexpected opportunities.
Balancing Personal Growth and Entrepreneurial Spirit
The couple's entrepreneurial history, from Scan app success to a significant Snapchat acquisition, influenced their decision-making processes. Striking a balance between personal happiness and business decisions, Garrett's internal struggle led him to choose passion over a lucrative job offer, impacting their future travel and content creation.
Community Engagement and Meaningful Travel Experiences
As their platform expands, the couple's community engagement matures, revealing a deep connection beyond travel insights. Encouraging intentional travel choices and advocating for cultural exploration, their messaging resonates with an audience seeking meaningful connections and impactful adventures.
Navigating the Adventure of Traveling with Kids
Traveling with children to unique destinations like Antarctica and Mexico brought unforgettable family experiences. The speaker emphasizes the value of spending quality time together away from distractions like school and internet, highlighting the importance of these shared adventures.
Navigating the World of YouTube as a Family
The family's journey from creating simple family videos to potential animation deals showcases the kids' evolving understanding of their YouTube channel. The parents discuss their deliberate approach to introducing their kids to the YouTube world and the challenges and decisions faced with creating family content.
Negotiating Deals and Partnerships in the Entertainment Industry
Entering negotiations with traditional entertainment businesses required a balance of self-value and patience. The speaker shares the importance of trusting in one's worth while also remembering the significance of forming the right partnerships. Learning from prior experiences, the creator emphasizes the value of respecting the negotiation process and balancing creativity with business in deals.
Shaping the Future with National Geographic and Disney
The future collaboration with National Geographic and Disney marks a significant step for the creator, promising a shift in content delivery from traditional videos to potential animation and book projects. The importance of maintaining authenticity and storytelling while navigating new partnerships is highlighted, offering a glimpse into the evolving landscape of the bucket list family's content.
Motivation and Inspiration Through Shared Experiences
The family expresses their motivation to prioritize experiences over finances, aiming to achieve unique adventures together. They reflect on the importance of creating memories and completing bucket list items before potentially losing the opportunity. Their goal is to immerse themselves in experiences that bring joy and fulfillment to their lives.
Seeking Ultimate Freedom and Balancing Work and Lifestyle
The husband discusses his desire for ultimate freedom and the balance between work and lifestyle choices. He values the ability to live each day without restrictions, aiming to maintain a Saturday-like feeling daily. Despite past achievements, his focus remains on achieving personal freedom and inspiring others to seek a similar lifestyle.
Reflecting on the Evolution of Priorities and Value of Frugality
They emphasize the evolution of their priorities from financial success to the importance of freedom and family experiences. Even with financial success, the couple maintains a frugal mindset and values experiences over material possessions. They highlight the lesson of finding fulfillment in personal freedom and meaningful life experiences.
The Bucket List Family is a family channel that documents the adventures of Jessica, Garrett and their kids as they travel around the world. In this interview, we cover why they started their channel, their work with National Geographic and the family content genre.
