Bark: Cereal for Dogs, AI Applications, and Sustaining Momentum with CEO Matt Meeker

Mar 13, 2024

49:10

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Episode notes

On this episode of After Earnings, hosts Katie Perry and Austin Hankwitz sit down with Matt Meeker, co-founder and CEO of BARK. Matt shares insights on marketing and brand management, as well as maintaining momentum, managing employee morale, and product expansion. BARK is expanding its consumables business and bringing the same fun, humor and storytelling that made BarkBox famous to the dog treats category with the launch of its first full collection of dog treats called The Snack Pack.

Timestamps

00:00:00 Start

00:06:23 Coming up with engaging and fun product flavor names

00:14:29 Preparing the company for what is to turn into future demand

00:19:29 Making customer-centric decisions

00:26:08 AI applications at Bark

00:31:51 General approaches to retail partnerships

00:36:44 The transition from Meetup.com to Bark

00:40:44 Building and sustaining momentum within the company

00:43:30 How to keep employees’ energy despite rollercoaster rides in the business

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