Greenlight Co-Founder & CEO John Mueller

On this episode of the CEO Podcast, we sit down with John Mueller, the CEO of Greenlight, a leading multi-state cannabis operator. John shares his fascinating journey from running a cattle feedlot in China to becoming a key player in the cannabis industry. Discover the challenges and intricacies of operating in a highly regulated market, the process of obtaining licenses, and the impact of political changes on the industry.

Timestamps:
00:00 - Introduction and Background
00:34 - Early Ventures and Entry into Cannabis
01:25 - Overview of Greenlight Operations
02:20 - Opening a Dispensary and Licensing
03:16 - Licensing Process and Challenges
05:58 - Lottery System for Licenses
06:41 - Product Diversity and Consumer Preferences
07:21 - Distribution and Security Measures
08:56 - State of the Cannabis Industry
10:45 - Market Trends and Economic Impact
13:00 - Political and Legal Landscape
16:06 - Black Market Competition
18:02 - Fentanyl Crisis and Safety Concerns
18:29 - International and Domestic Market Dynamics
20:26 - Typical Day of a CEO
21:42 - Impact of AI on the Cannabis Industry
23:34 - Recruitment and Hiring Practices
24:55 - Preparing for Political Changes
26:32 - Reflection on Opportunities and Mentorship
27:55 - Conclusion and Future Prospects