The Circular Economy Show Podcast How storytelling drives the circular economy transformation inside and out
Apr 29, 2025
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Power of Storytelling
- Stories have been fundamental to humanity since caveman times and drive emotional engagement.
- They shift mindsets, inspire action, and are more impactful than statistics alone.
Docu-fiction Drives Action
- WaterBear made 'Matar,' a docu-fiction about refugees, using Hollywood talent to appeal broadly.
- The film inspired thousands to send letters to MPs within 24 hours, showing stories can drive real action.
Heineken Builds Zero Alcohol Story
- Heineken built a story around their zero-zero alcohol beer to grow the category.
- They shifted messaging from situational use to normalizing drinking zero-zero anytime for taste or health.