Ep 41: Stephanie Perdue is Vice President of Marketing for Chipotle

In today’s episode of Clicks 2 Bricks, we speak with Stephanie Perdue, Vice President of Brand Marketing for Chipotle. In 2020 the COVID 19 pandemic dealt a massive blow to restaurants across the US. Seemingly overnight businesses were severed from their primary source of income and were left scrambling to adapt. Luckily for Chipotle, when the crisis hit they already had a robust digital framework and an off-premises strategy in place, which they were able to fast track to adapt to the new normal. In our conversation with Stephanie, we talk to her about her career in marketing, her love of fast-casual, and what she learned from her time at Taco Bell which spans over a decade in various positions. She describes being hired at Chipotle during a trying period where the brand was experiencing an onslaught of competition, while also recovering from a food safety incident that had lost some customer trust. She expands on how they approached the marketing challenge by centering their efforts on communicating what Chipotle was all about and hiring Oscar award-winning documentary filmmaker Errol Morris to direct their marketing video content.