We talk with Lennard Kooy, CEO of Lleverage, about why nobody actually cares about AI—they care about outcomes. Lennard drops hard truths on why most companies are moving too slow, how to accelerate adoption by assisting before replacing, and where agentic workflows are creating real ROI. He also demos a live “gladiator challenge” of building a cold outreach AI agent from scratch, and outlines what every GTM leader needs to do right now to stay relevant.
Whether you're a RevOps pro, a BDR sick of cold calls, or a CMO trying not to get fired—this is your wake-up call.
04:43 Interview with Lennard Kooy
09:36 AI-Powered Recruitment and Sales Automation
14:29 Adopting AI in Business Processes
21:29 Practical AI Workflow Demonstration
23:40 Generating Company Lists and Lead Data
24:24 Simplifying Automation for Users
24:47 User Experience and Customer Support
25:39 Quick Wins for New Users
28:10 Potential of Agentic AI in Go-to-Market
30:59 Guardrails for Adopting AI
32:32 The Power of MCP in AI Integration
35:25 Mid-Market Focus and ROI
37:34 Future of AI in Professional Roles
39:41 Advice for Go-to-Market Leaders
42:29 Quick Hits: Practical AI Tips
44:57 Final Thoughts and Takeaways
Key Topics
- Reality Check: Why most businesses don’t care about AI—and what they do care about
- The Trust Layer: How “assist before replace” is the cheat code for adoption
- Recruiting Reinvented: How Lleverage AI automated 70% of their hiring pipeline
- Agentic GTM: Where agent workflows are replacing cold calls, research, and lead scoring
- Demo Time: Watch Lennard build an AI agent live, in under 5 minutes
- MCP Advantage: Why this new spec removes dev bottlenecks and boosts AI usability
- Speed > Perfection: Why going slow will kill your competitive edge
- Hard Truths for Leaders: You will get replaced if you don’t move faster
- Future of Work: What GTM roles look like in a near-agentic future
About our Guest:
Lennard Kooy is a seasoned tech entrepreneur focused on how emerging technologies can transform business operations. As CEO of AI platform Lleverage, he helps companies automate complex processes without requiring technical expertise, drawing from his experience building and selling martech company Storyteq to ITG.
Known for his pragmatic approach to AI adoption, Lennard regularly shares insights on making advanced automation accessible to everyday business teams. He's passionate about strengthening Europe's position in the global AI landscape and frequently writes about the practical realities of implementing AI in enterprise settings.
🔨 Practical Takeaways
3 Quick Wins for New AI Users
- Start with something visual, with visible output, not backend automations
- Keep workflows small (≤5 blocks) to understand what’s happening
- Build in areas where you have subject-matter expertise—test what you know
Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore the evolving intersection of AI and GTM. Take advantage of the full episode for in-depth discussions and much more.
To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website.
Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.
Music: Far Away - MK2
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