Barron's Streetwise The Box Episode
Dec 27, 2024
Discover the fascinating dynamics of the corrugated fiberboard industry and how International Paper's stock is influenced by e-commerce trends. Dive into the history of packaging, the rise of a new CEO focused on European market expansion, and the competition between paper and plastic in berry packaging. Plus, explore the evolution of sneaker culture, the generational shifts in preferences, and Nike's bold new campaign that challenges its iconic brand narrative. Personal anecdotes and market insights make for an engaging discussion!
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Cardboard vs. Corrugated Fiberboard
- Jackson Cantrell calls cardboard boxes "cardboard boxes," which upsets Jack Hough.
- Hough explains the difference between cardboard and corrugated fiberboard.
IP's Stock Performance
- International Paper (IP), primarily a box company, saw no stock gain for 20 years despite e-commerce growth.
- However, under new CEO Andrew Silvernail, IP's stock has surged 62% since March.
Corrugated Fiberboard History
- Corrugated fiberboard was initially designed as a top hat liner in the 1850s before becoming a packaging material.
- IP controls about one-third of the North American container board market.