E51: Harnessing The Revolutionary Nature of Women's Football to Drive Gender Equality w/Amy Drucquer

Amy Drucquer is the Founder of award winning platform, recently turned creative studio This Fan Girl. A lifelong Leicester City fan, Amy has spent the last eight years exploring the world of football fandom, and how this connects with feminism and wider societal issues.  On this episode Amy talks about the challenges of growing women's football and the importance of listening to the needs of female fans. She emphasises the fight and revolutionary nature of women's football and the need to protect its unique qualities. We talk about the growth of women's football, the importance of building a community, the need for more support and investment, and the cultural shifts that are happening. Find out more about This Fan Girl Follow This Fan Girl Instagram Follow Amy on Twitter Chapters 00:00 Introduction 02:58 Amy's Earliest Memory of Football 07:42 The Inspiration Behind This Fan Girl 14:47 The Fight and Revolution of Women's Football 24:15 Research, Insights, and Listening to Women 28:51 The Global Platform of Women's Football 31:06 Building a Community and Overcoming Challenges 35:06 The Role of Creativity in Driving Change 36:59 Investment and Opportunities at the Grassroots Level 41:09 The Influence of Changing Social and Cultural Norms 45:22 Collaborating with Diverse Creators for Authenticity 52:27 The Need for Research and Innovation in Women's Football